Lelia Guerra holds a master’s degree from Harvard University and currently works for Reynolds American as their Vapor Channel Market manager. She is responsible for establishing new vapor trade channels in over 200+ independent, regional and national vapor shops. Having worked as a consultant in the startup industry during her tenure in Harvard, her passion is to help new, innovative, and emerging markets attain substantial business results. Lelia is eager to assist cannabis production or dispensary facilities in brand development, marketing, and establishing cannabis and non-cannabis retail stores opportunities.